ÿþIn Montreal Olympics games held in 1976, 82 percent winners in adidas slides track and field game wearing Adidas sports shoes.The best is the superiority for Adidas. New materials and technology is adopted trying to make more durable and lighter shoes. Kangaroo skin is utilized to back up the sides of shoes. The four-nailed shoes and competition shoes have nylon soles and replaceable spikes. Being high in quality, innovative and varies in shoes style, Adidas dominated the international competition in this industry in the 1970s.
Healthy sports boomed in the 1970s which surprised Adidas. At that moment, a million of people before who hated to do sports then were interested in the physical exercise. The most popular healthy sports then in the subdivided market was running. It is estimated that 25 million to 30 million Americans joined in line of jogging in adidas stan smith 1980 and10 million people wore running shoes for leisure purpose. Even though, for protecting its leading position in the competition market, Adidas did not go into jogging market then quickly and largely.
The greatest development of Nike came from the program of sandwich crackers sole in 1975. adidas boost The rubber nails on its soles make it more flexible than any other shoes sold in the market, meanwhile, the popularity of sandwich crackers soles and rapid expansion of the sneakers market help Nike to reach its sales to 14 million Us dollars in 1976. However, it is sales in 1972 was only two million US dollars and its sales went up quickly from 1976. Today, Nike's annual sales are more than 3.5 billion US dollars and having 26 percent in sports shoes market, it has become the leader in this industry.
In the adidas pure boost last urgent moments of the World Cup Final, a player from Spain kick an Adidas ball into the goal. And this player wore a pair of Nike football shoes. Then Spain became the final winner. What a miracle it is! Because this is the first cooperation between Adidas and Nike. The competition between Adidas and Nike has lasted for a long period and there is no chance for them to be partners. For the war between the two enterprise giants, this is an absolutely historical moment, for it put a temporary stop for the war.
The competition between Adidas and Nike has lasted for a long period and there is no chance for them to be partners. This first cooperation can be considered as an moment which means an temporary end of the battle between the two enterprises.Before the world cup 2010, some changes are endowed to Nike's ads "Write the Future", and owing to this advertisement, Nike football shoes win great success with satisfying sales. When the player kicked into the key ball, he wore Nike Mercurial adidas nmd r1 Vapor shoes, and these shoes were in fact the forth series Nike shoes.
Spiked running shoes were designed by aid. And to take part in the 1936 Olympics in Berlin, Jesse Owens made Adi's creation as his choice. However, in the period of the Second World War, there aroused some relationship problems between the two brothers. According to words of Ernst Dittrich, the head of the town archives in Herzogenaurach, northern Bavaria, the brotherhood between the two, like a marriage, became rather terrible.It was said the problems appeared when Adi and his family were trying to avoid an Allied air raid.