On April 11, 2012, Adidas running fila disruptor officially released the 2012 new Colima Cool Refreshing Breeze series of running shoes. Yao Chen who was a famous actor and Zou Shiming who was the winner of Beijing Olympic boxing were invited together to open the trip of the full 360-degree cool breathable running of Adidas's new season. They will invite the national consumers to join the interactive activity of breaking ice and winning the cool breeze running shoes that will be launched in one hundred stores of Adidas since April 14.
The running conference of 360-degree cool breath of Adidas drew its curtain with a promotion video that was shot collectively by some famous people, such as fila shoes David Beckham who is a international superstar, Derrick Rose who is "the most valuable player" of NBA, Ligonier Massey who is the "footballer in the year", Zou Shiming who is the Olympic "Asia boxing champion" as well as fila sneakers Katie Perry who is a pop diva.
Zou Shiming also shared his shooting experience of the propaganda film on the scene. He said: "It is an unforgettable experience to cooperate with superstars from different areas this time". "This set of propaganda film will encourage more people to participate in running sport, and to experience the infinite pleasure it brings". He made a supplement, "It was my luck to experience the super-breathable performance of the new Colima fila shoes womens Cool fresh-breeze running shoes in advance when I shot the video, and it made my feet always stay dry and comfortable".
For every running enthusiasts who keen on running, the Adidas fresh breeze running shoes of this new season is worth having.The "make full efforts" brand spirit of Adidas has been faultlessly interpreted by the starry representation lineup with the purpose of inspiring global young people to invest all their energy in the rank of the 360-degree breathable and cool running, and then seek for enjoyment.
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