MONTREAL -- Kelly Murumets calls herself a mediocre tennis player who loves the game. Now she will get to run what may be Canadas hottest sport. The Toronto resident was named president and chief executive officer of the sports national governing body Tennis Canada on Friday. She hopes to use the growing popularity of tennis to get more people playing at the local courts and to develop more Milos Raonics and Eugenie Bouchards. "We have experienced unbelievable success in the last number of months and years," she said. "If we can continue to build on that success, I think we can inculcate a culture of tennis in this country. "Its really getting the children and youth of this country playing on courts in their neighbourhoods, just picking up rackets and playing. Its really changing the culture of Canada." A lot of the presidents job is finding sponsors and raising money to finance programs across the country that may produce the next tennis stars, as well as running the Rogers Cup and other tournaments. She couldnt have walked into a better climate for that. Canadian tennis is on a high, with Raonics rise to a career-high 10th in world rankings (the Thornhill, Ont., resident is currently 11th) last summer, and with Vernon, B.C. native Vasek Pospisil not far behind at 30th. They helped Canadas Davis Cup team reach the world group semifinals in 2013, their best performance of the modern era. On the womens side, 19-year-old Bouchard Montreal had fans on the edge of their seats as she battled into the semifinals of the first grand slam event of the season in Australia this week. TSN reported more than four million watched the 2012 Wimbledon junior girls champions semifinal loss to Chinas Li Na. That sparked a run of ticket sales to see Bouchard and the Canadian womens team face Serbia in a Federation Cup tie Feb. 8-9 at the 4,000-seat Claude Robillard Centre in Montreal. "There is no more exciting time for tennis in Canada than right now, and wow, I get to be part of the team that will take Canada to the next level -- to the moon," she said. Murumets was introduced to the media by Tennis Canada chairman John LeBoutillier at Uniprix Stadium, which is part of the national training centre that helped produce Raonic, Bouchard and others. The centre opened in 2007 under former president and CEO Michael Downey, who announced in September he was stepping down to become chief executive of the prestigious British Lawn Tennis Association. He took over that job officially on Jan. 6. A search committee found Murumets, who was president of ParticipAction, an independent non-profit organization that supports healthy and active living for Canadians. Murumets looks to have plenty of enthusiasm. She has no specific projects in mind, but will spend her first weeks learning about the organization and seeing what can be done. Her goals are "getting more tennis rackets in more hands more often, continuing to deliver world class tournaments and developing the talent that makes us all so proud to be Canadians. Beyond that, the (Tennis Canada) team will help me understand where we need to focus." Before he left, Downey had hoped to start a national membership program for tennis players, and to land a tournament for Vancouver to go with the Rogers Cups in Montreal and Toronto. "We were looking for a person that would bring leadership and who would develop quickly a passion for tennis, whether he or she was a tennis player or not," said LeBoutillier. "And someone who wasnt coming for a year or two and then moving on to something else. "The hiring process went very smoothly and the committee made a unanimous recommendation to the board about a week ago." Murumets will officially begin her new position on March 3. In the meantime, she plans to spend a week playing and taking tennis lessons in Arizona. She comes armed with a load of university degrees -- a BA from Bishops, a masters in social work from Wilfrid Laurier and an MBA from Western. She recently resigned from the board of governors at Bishops. She was also president of a telecommunications company before joining ParticipAction. "I wanted to change the world," she said of her social work studies, adding that she returned from private business to not-for-profit organizations because "I believe we can change the world. "We have a chance to inspire Canadians to be more physically active -- to pick up a racket and play." Avalanche Jerseys China . The commissioners office said Friday that Sears tested positive for metabolites of Methandienone. Sears will be 23 in March. He signed with the Braves in June 2013 out of Arizona Christian, an NAIA school, and is on the roster of the rookie-level Gulf Coast League Braves. Fake Avalanche Jerseys .com) - SirDominic Pointer posted career highs of 24 points and seven steals to lead No. https://www.cheapavalanche.com/. Striker Dario Mandzukic scored the opener in the 22nd minute but was given a red card nine minutes later for a reckless tackle and left Croatia with 10 men for the remainder of the match. Colorado Avalanche Shirts . -- Kael Mouillierat scored three times and set up one more as the St. Colorado Avalanche Pro Shop . -- Stacy Lewis shot 7-under 65 to lead the LPGA Tour team to the championship of the 3Tour Challenge on Tuesday.Ian Holloways managerial career has been defined by his success in the play-offs. Hes been through five play-off campaigns as a manager, achieving promotions to the Premier League with Blackpool (2010) and Crystal Palace (2013) while also suffering final defeats with Blackpool (2012) and Queens Park Rangers (2003).He has been there, done it, experienced highs and suffered great heartbreak - so, whats the key component for reigning supreme in this dramatic format? Ahead of a weekend of Football League play-off final action, all of which you can watch live on Sky Sports, we asked him for a his five-step guide to winning at Wembley.... Holloway secured promotion via Wembley again in 2013, when his Crystal Palace side beat Watford in 2013 This is the pinnacle of the whole season. Every mile every supporter has travelled will be worth it when their team steps out onto the Wembley pitch.The play-off final embodies what football is all about and why its such a monumental part of my life. Ive lived through the ups and downs of probably about 1,000 lives. We all have to be able to dream. Go with what your heart wants. You have to go through dissapointment, to appreciate the ups, says Ollie As a football supporter you shouldnt do it just because you want the good times - you should be there through thick and thin for your team. Trust me, there is no better place to be than Wembley when your team has just won. It will stay with you for the rest of your life. How do you go about winning it? Well, here are five important things to consider. 1) Manage your emotionsThe play-offs have given me the best and worst feelings in the world - dealing with those emotions is the absolute key to achieving success in this format.To quote Muhammad Ali, its about the will, not the skill. That makes people champions.You have to feel both sides of the coin to understand the play-offs.I think Ive got it sussed now. Its all about ascendancy and gaining it. Its like a tug of war, but an emotional one. Ollies Wembley predictions Which clubs does Ollie fancy? I prepared my lads at Blackpool by explaining to them the feeling you get when you lose and the emotion you feel when you win.Your players need to be like robots and not get too emotional on the play-off roller-coaster. That comes through extensive work on the training ground to programme their minds to deal with different situations.When Blackpool fell behind against Cardiff in the 2010 final, it was all about putting the ball back down calmly and regaining the ascendancy. My message was: Were 1-0 down, so what? How can we get at them? We can deal with the emotion of going behind, but they cant. Thats our advantage.In that play-off final against Cardiff where we kept coming back, Cardiff didnt get back into the game because they couldnt get over the negative feeling of falling behind. Its about being mentally ready for every single thing that can happen on a football field so you dont become too drained - that can then affect you psychically.2) Dont tense upWhoever plays how they normally do will come out on top. Rather than getting caught up in the occasion, its key to stay on task, realise what got you here in the first place and do all the basics right.The build-up and walk onto the pitch at Wembley is a test of nerve. Highlights of the 2010 play-off final between Blackpool and Cardiff as Ian Holloway led the Seasiders to the Premier League. Everything is relatively quiet in the tunnel and then bang, you hit this wall of noise. When you walk out, theyve got those torches that go off that almost take your face off!Everything is tingling then and although you dont want to show it, youre almost in a different state - like youre dreaming.I wish I could get that feeling every day. Its like being at the top of a rollercoaster and then shooting down at 100mph - your stomach feels like its somewhere else. If only you could bottle the feeling, youd sell it for millions of pounds. Play Fantasy Six-a-Side Pick your Championship play-off final team to win ￡10,000. 3) Mind gamesYou can get this wrong, massively. As a manager, youve got to be really careful what you say and do in the build-up and on the day.No one will want to come across as nervous because thats something the opposition can feed off. Its all part of it. It does help to put a bit of pressure on the opposition when you can say youve been there and done it as a manager. 4) A little bit of magicYou must have someone who can do something a bit special, like Charlie Adam did for me at Blackpool with a stunning free-kick against Cardiff. Highlights of the Sky Bet Championship play-off semi-final second leg between Brighton and Sheffield Wednesday.dddddddddddd You need your big-game players to show up and do something magical. Someone who has been influential throughout the season has to deliver on the big stage otherwise your job becomes much harder. Ive seen so many good players freeze on the day and not get into the game. Some players have a knack of perfecting their mental focus at this time of season and pushing them to the forefront is a real skill as a manager. Curtis Davies is hoping Hulls previous Wembley experience will help with their Championship play-off final with Sheffield Wednesday on Saturday. Some players can get mentally on it and their performance levels rocket. Its like this for all athletes, you need to get your mind in the right place to play the right game. If you do that then instinct takes over for you to perfect your skill.DJ Campbell was brilliant at it, so was Adam. They both had that little bit extra to produce at the right moment. Kevin Phillips was the same. Was I worried when he stepped up for that penalty for Palace? No chance. He would have scored it 20 out of 20 times.Theres more than enough players on show to excite us this weekend, whether were in the stadium or watching at home. 5) PreparationThe build-up to a play-off game is wonderful. Everyone around the place is smiling in the sunshine and wishing you luck.If you get past the semi-final, youve got 10 or 11 days to plan everything. However, its crucial to get everything planned down to a tee immediately after the semi-final.You can go and get your suits sorted, book hotels for the players and their families and make sure everyone that wants a ticket gets a ticket, knowing that your family are there is a massive thing for all concerned. With just five days to go before their League 2 play-off final with AFC Wimbledon, the Plymouth team have been getting suits fitted for the big day. You can lose your focus as a manager or a player if you get caught up too much in the razzmatazz of the build-up and leave a couple of stones unturned. Suits, hotels and tickets can be a massive distraction if not sorted early. Preparation is everything. Just look at Middlesbrough last season. Im in no doubt the fact their coach turned up late to Wembley affected the players when they lost to Norwich. They didnt look relaxed, they were anxious. Aitor Karanka would have been affected too, as hes so meticulous.When we got the final at Blackpool, the club had done it before, so they knew how to organise everything, which took a huge amount of pressure of me and the playing staff.It was magnificent and simplified everything. I took the same philosophy and plan to Crystal Palace and it worked a treat. We benefited hugely from such a simple formula, although I had to convince owner Steve Parish to wear suits rather than tracksuits. Preparation is everything. Just look at Middlesbrough last season. Im in no doubt the fact their coach turned up late to Wembley affected the players when they lost to Norwich. Ollie on preparation I wanted my lads to look and feel crisp when walking into Wembley. I thought it was important. It worked too as Watford showed up in tracksuits and looked scruffy. We were 1-0 up from that moment on - little psychological edges like that can make a huge difference. Watch every Football League play-off final game live from Wembley on Sky Sports. Find the full schedule here. Also See: FL72 Podcast Ollies Wembley predictions WATCH: Best of Football League Quiz: Old football grounds ' ' '